Thursday, July 1, 2010

Clif Bar Crunch Follow-up, Part 1

As described in a previous post, I got a free "preview" sample of Clif Bar's new Crunch product, laden with honey.  I wrote to them about my disappointment and got a pretty speedy response from Emily Zisman:
Hi Stephen,

Thank you for contacting us about the sample of CLIF Crunch that you received.

I’m so sorry to hear about our faux pas your disappointment at receiving a bar you cannot eat. It’s true that 3 or the 4 flavors have honey in them.  I assure you that we aren’t trying to edge out our vegan fans.  We just couldn’t deny the taste and texture benefits of adding that ingredient to those flavors. 

We still have quite a large selection of vegan friendly products.  I’ll certainly pass your comments on to the team so they know how you fell.

If you’d like, I’ll gladly send you a sample of the White Chocolate Macadamia CLIF Crunch bar to try. Just reply to this email with your preferred mailing address and I’ll send one your way.

Thanks for all of your support!

Emily Zisman
Clif Bar & Company
Consumer Services
Isn't that sweet?  I thanked Emily for her concern and responded affirmatively.  I'll be sure to follow-up with a detailed description of my Clif Bar Crunch: White Chocolate Macadamia CLIF Crunch bar. Maybe it's time for another video.